Play is the highest form of research
The LEGO® Serious Play® methodology is an innovative process designed to unlock imagination and innovation within an organization. Just as the LEGO® Group inspiring children to 'build their dreams', adults can also build their visions for future strategy! Based on research, hand-mind connection is able to produce meaningful and deep understanding of the world and allow us to solve complex problem. The LEGO® Serious Play® methodology deep dive our reflection process and re-engine our dialogue - for everyone in the organization. The method requires a trained LEGO® Serious Play® facilitator. Talk to us about your need.
Power of 3D Visualisation
How does a LEGO® Serious Play® session look like?
Moller, Louise. Personal and Shared Experiental Concepts. PhD dissertation. Aalborg University, 2009
Gauntlett, David. Creative Explorations, New approaches to identities and audiences, Routledge, 2007
Said, R., Roos, J., and Statler, M. "LEGO® Speaks" Imagination Lab Working Paper 2002-7, Lausanne, Switzerland, 2002
Roos, J., Victor, B., and Statler, M. " Playing Seriously With Strategy". Imagination Lab Working Paper 2003-2a, Lausanne, Switzerland, 2003
Oliver, David and Roos, J. "Constructing Organizational Identity". Imagination Lab Working Paper 2003-10, Lausanne, Switzerland, 2003
Roos, Johan and Victor, Bart. "Towards a New Model of Strategy-Making as Serious Play." European Management Journal August 1999: 348-255
Oliver, David and Roos, Johan. Striking a Balance: Complexity and Knowledge Landscapes. McGraw-Hill, 2000
Lissack, Michael and Roos, Johan. The Next Common Sense, Mastering Corporate Complexity through Coherence. Nicholas Brealing, 1999
Applications of LEGO® Serious Play®